Our Story
At Life is Beautiful by Tejal Kothari, we believe that true luxury lies in the details of everyday moments and the artistry of Indian craftsmanship. Founded by visionary designer Tejal Kothari, our brand is a celebration of quiet maximalism, where modern design meets traditional craft to create timeless pieces for a discerning, style-conscious audience.
At Life is Beautiful, we believe in creating more than just products—
we create experiences. Our collections are designed to be cherished, to inspire, and to bring a sense of joy and luxury to everyday living. From the intricate hand-stitched details on our bags to the vibrant colors of our scarves, each item is crafted with care, using the highest quality materials and sustainable practices.
The heart and soul of Life is Beautiful
Our founder, Tejal Kothari.
With over two decades of experience in design and craftsmanship, Tejal’s vision is to create luxury pieces that are as versatile as they are beautiful. Her design philosophy is rooted in her love for Indian heritage, infused with an international sensibility that makes her creations both unique and universal.
At the core of Life Is Beautiful is a commitment to being Eco- conscious. We work with local artisans and use eco-friendly materials wherever possible a step towards minimising carbon footprints, ensuring that our products are not only beautiful but also responsibly made. We believe in creating luxury that lasts, and each product is designed to be versatile, durable, and environmentally conscious. Our support for traditional Indian craftsmanship goes beyond design—it’s a celebration of the artisans who bring our vision to life. By partnering with skilled craftsmen, we help preserve age-old techniques while infusing them with a modern twist.